What is Google AdSense and Why You Should Use?

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Google AdSense and its Alternatives

One of the oldest advertising networks to offer advertisement publishing and works at PPC system is Google AdSense. When it comes to the authenticity of Google AdSense, it speaks for itself. Google AdSense has more than thousands of satisfied bloggers and publishers. AdSense is known to pay on time. Another reason for choosing Google AdSense is that if you are doing your work in the right way you can earn a huge sum of money. Today, there are hundreds of bloggers who are making their complete living from Google AdSense and their blogs.

Google Adsense paying rates are much better when compared to all of other networks – this is the biggest reason behind its popularity among all Webmasters and Blogger. But because everyone is running behind starting a blog, they have made the authorization system very strict.

How To Earn Money With AdSense?

There was simply one way of getting waged with AdSense, at the beginning was via a per click basis. PPC means that Adsense pays you money every time a crawler visiting on your blog clicks on an advertisement. But if you tried to raise your money by clicking on the ads on your own sites, Google will start penalizing you for such behaviour.

68% of the Click Price

68 percent of the amount of advertisement - an advertiser pays per click on their ads on your blog. This amount you receive from an advertiser is your income. The rest 32 percent is Google’s commission fee.

This is not all if you want to know about how much pay you get from AdSense. Since the total costs per click are determined in an auction. Every advertisement that is somehow can potentially be shown on your blog or website takes part in it. In this auction, the winner is chosen by his “quality” and it is not just that the highest bidder wins.

Apart from the cost-per-click (CPC), there are also 2 other type of bids:

1.      Cost-per-thousand-impressions (CPM) are an income model where the promoters have to pay you a predetermined price per thousand advert impressions.

2.      Cost-per-engagement (CPE), in this case, the visitor needs to fulfill some predetermined actions like watch a video ad, finishing a poll, etc.