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5 Ways to Write Best PPC Ad Copies
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| Ways to Write Best PPC Ad Copies |
Honestly, writing a PPC ad copy is not
easy. But, the easy part is while writing a PPC ad copy; one doesn’t need to be
thoughtful or creative. You just need to follow the simple and pragmatic
approach for writing a perfect PPC ad.
Here are some tips that can guide you in
writing a competitive content that will stand out from the rest despite your ad
rank.
Ways to Write Attractive PPC Copies
1. Call
for some competitive research
Know your real competitors by hunting
them down through proper research. It’s easy to be blindfolded about your competitors
with paid search. Don’t underestimate them take the easy route out. Pay Per
Click actually leads you to a whole new level of competition.
2. Know
your differentiating quality
After assessing your competition through
research, utilize the knowledge in stealing the show. Notice the ad copies of
your page-mate and hire someone who could visibly make you differ from them. Here’s
your opportunity to be the leader in the market. Convince your customers and
searchers why they should choose you and not your competitors.
3. CTA
can do wonders!
A killer CTA or Call to Action at the
end to complete your ad gives the users a reason to click over it. ‘Buy now’ is
the standard CTA commonly used. If you really want to differentiate yourself
from others and provide a greater impact try using other ideas which you get
from famous CTA blogs and articles.
4. Ad
extensions
After nailing the content of PPC ad
copy, the end task is to add ad extensions a bit or two. Ad extensions tend to
provide them much needed exposure so your add cover a little more part on SERP.
More the wavelength of your ad, more likely it is to get clicked, which implies
that a bigger ad increases its CTR chances by 30%.
5. Ad
metrics
Though, your ad may be complete, don’t
throw away your equipments. Give it some time to spread its magic and then
access its success. It’s quite a predicament when it comes to testing a success
of an ad copy. Often, the results don’t end up the way the situation seems
like. The ad copy you thought would win actually turns out to be the one who
lose. Therefore, it’s actually no way criteria to judge the success of an ad
copy but to wait and watch.
These were some of the ways to focus on
to make your ad copy turns out to be best. Hope you will find these tips useful. If you have more tips to add to this, kindly leave them in comments section.
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