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4 Ways to Promote Your Blog on Facebook
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| Ways to Promote your Blog on Facebook |
Want to gain traffic for your blog? Why not
to try Facebook ads. To use the best of Facebook marketing, Facebook ads is an
easy way out. Let’s see how one can do so.
Facebook reach is one way for marketers to
estimate the success and to judge the fruit of their efforts. Reach is
something the admin of the page can know which tells about the number of Facebook
users who saw the post.
But the reach is declining due to the Facebook
algorithm changes. New business users who thought their posts are reaching
their users are actually not. There is about a decline of 30% in the organic
reach of posts alone in 2014. Here is what you need to do about it.
Ways to Promote Your Blog on Facebook
1.
Lessen The Like Baiting Posts
For improving the quality content of the
posts, Facebook in 2014 penalized posts that ask users to answer their posts by
completing a certain action. Facebook no longer enables such posts so as to
improve the authenticity of content on Facebook.
2.
Focus More On The Blog
Increase the popularity of your blog by framing
content as the base and not Facebook. Being consistent with your content
posting, blogs on Facebook is more important than the Facebook reach.
Use Facebook just as a support and to
increase the reach of your blog.
3.
Use Facebook Ads To Amplify Your Content
The Facebook ad manager will help you increase
your blog traffic. It enables to increase your blog traffic with its tactics;
you just need to fill out the audience type to be targeted which involves location,
job type, income, interests, etc.
Most don’t usually use Facebook ads with
the dread of paying for it. Get out from the dread and spend a little to earn
more. Moreover, they are not that expensive considering the traffic it helps in
gaining.
It is advisable to use two types of Facebook
ads namely one for targeting specific content like for blogs and articles,
second for existing Facebook page that already have excellent reach.
When opting for Facebook ads, use the
option saying ‘send people to your website’ option to drive traffic to your
blog whenever a new blog is posted.
4.
Video Ads
Facebook is encouraging native videos
rather than that uploaded from third party sites like YouTube. To give more
exposure to native videos, Facebook has come up with video ad tools which a
blogger too can utilize to gain traffic and post something interesting to gain
attention.
These are some of the basic strategies you
can adopt to promote your blog through Facebook.
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