3 Reasons You Should Not Use AdSense On Your Business Website

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Why Not to Use Adsense for Business Website

Although AdSense requires no formal introduction, it is important for the newbies to know that AdSense is an ad placement program sponsored by Google wherein an ad is places on your website which is in same domain/niche as your blog or website is. This in turns helps in making a few cents to dollars depending on the traffic you get every time a visitor clicks on the ad.

Sounds delicious? It is! But wait, it might not be good for your business! Confused?

Here are a few reasons AdSense might not be as tempting as it sounds if you are a business owner!

To make money with ease from your own home, the most alluring opportunity is to start a blog or launch a website. However, that’s not it! In order to be able to stay competitive; you got to take excellent care of your brand.  One of the most significant priorities of any blogger or webmaster is “Online branding”. When you begin to monetize your blog or website with different sorts of ads, you are directly decreasing the meaning of your own business brand name. You are in fact cheapening your product or brand value with different AdSense ad you introduce on the pages of your website. Using AdSense, you are promoting someone else brand instead of promoting yours, this turns out to be totally unnecessary and unprofessional.

Again, since AdSense is a contextual program, the advertisements it provides are related to the content of your web page. So for instance, if your website is regarding technology, mobile phones and other high tech innovative gadgets, and you are using AdSense, now what AdSense will do is, will place commercials on your online pages for products and services that are linked to the technology business, and are comparable to your own products and services. Thus this will provide an opening for your business rivals to leverage their brand name using the sister platform of AdSense – the AdWords program.

To elucidate further, your competitor can force himself by purchasing sponsored advertisement by means of the AdWords system. By optimizing its campaign through unique keywords, your rival can effortlessly reach a corner of your website through AdSense that too with less cost. While this can cost you a great amount of money than the cents-per-clicks you would make from AdSense. No doubt, this can eventually hurt your online business.

Only with a single click on AdSense advertisements, opens on the same window, and not in another tab. Although the reader without a doubt can click the “back” button, the odds of this happening are slim. Hence, with each click, it is absolutely clear that you lost a reader. Additionally, AdSense ads can also confuse your visitors if the advertisements do not mix well enough with your site’s design. Each click also means you also have a higher bounce rate, since your reader is in reality leaving your webpage every time they click on an AdSense advertisement.